When starting a business, it is important to protect your brand and trademarks. A trademark is a symbol, word, or design that represents your company and distinguishes it from others. There are six benefits of trademarks for startups.

Trademarks are registered with the United States Patent and Trademark Office (USPTO) and can be used on your products, website, and marketing materials.

There are several benefits of registering a trademark., but first let’s get to know its process.


How to trademark my business?


The first step to getting a trademark is to conduct a search of existing trademarks using the trademark database. This will help you avoid any possible conflicts between your trademark and an existing trademark in the database.

After completing this step and deciding what mark you want, you can file an application on the USPTO’s website. If approved, your name will become registered and protected by law.

However, if someone else has filed an application for the same mark before yours was approved, this registration may be denied or challenged in court so it’s important to act fast!

Related Article: Trademark Basics for Startup!


What are the Benefits of Trademarks?


1. It helps to build a brand.


With a brand, you can enter the marketplace with a competitive advantage.

A trademark is a way for you to make your product or service more recognizable to the public. It gives you the ability to protect your brand from copycats and counterfeiters.



2. It’s a motivation for employees to participate.


A trademark can be a motivation for employees to participate, as it is an indicator of the company’s successTrademarks may also serve as a way for employees to identify with the company, leading them to feel invested in its success.



Leaving a name for a company unregistered leaves a company open for lawsuits from companies registered by the same name, sign, slogan, or design.

If that occurs, a business will have to entirely mend everything that is released, such as the advertising campaign, the website, as well as its distinctive brand.

Related Article: When refusing Cease and Desist, goes wrong!




4. Trademark lasts forever.


Unlike patents and copyrights, a trademark is everlasting, only requiring a renewal request from time to time.

All trademark holders must realize that to keep their federal trademarks registered they must continue to use them in interstate commerce.




5. It is your most valuable asset.


Trademark registration can help a startup become even more valuable as it continues to grow and will help make its branding even stronger.


6. It lets people know you mean business.


A trademark adds credibility to a business’s name. Imagine what would happen if Disney did not protect their name and brand!

Can you imagine the resulting legal battle among all competitors and customers?


Benefits of Trademarks in Summary…


In conclusion, trademarks are important assets for startup businesses. They help protect businesses from infringement and provide a recognizable brand that customers can trust.


By registering a trademark, businesses can ensure that their brand is protected and that they will be able to enforce their rights in the event of an infringement. In order to get the most out of a trademark, businesses should make sure to use it consistently and protect it by using the appropriate marks and symbols.​

Why you should hire an Attorney?


If you are looking for an attorney to help you with your trademark registration, it is important that you hire one that is experienced in the process.

Many people, especially small business owners with no formal legal training, may find the trademark application to be relatively easy. However, registering a trademark can have significant consequences for a company if it is not done correctly.

For example, an improperly filled-out application could cost you the opportunity of securing your trademark.


Contact Us!


We offer trademark services for both individuals and businesses to make sure that their brands are protected.

We handle all aspects of the trademark process from application to registration; including negotiations, due diligence, and global protection.

If you are looking for trademark services, contact us today! We collaborate with clients across a wide variety of industries to ensure that they have the protection they need. 

Our firm accepts appointment-only meetings. Message us through:

Phone: (813) 444-4156
Fax: (813) 702-1976
Email: Info@Stokeslegalcounsel.com

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